The Speed Camera Lottery – The Fun Theory

The winning idea of the fun theory award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit by making it fun to do? This was the question Kevin’s idea answered and it was so good that Volkswagen, together with The Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm, Sweden.

14 Responses to "The Speed Camera Lottery – The Fun Theory"

Edward Smith says:
November 21, 2014 at 2:35 am
I don’t think it was the lottery part of this experiment that changed the speeds, it was more likely the fact that drivers were reminded how fast they were driving and adjusted themselves accordingly. In NZ we have these speed reminder thing all over the place, and they don’t take photographs or anything, but they made a big difference in average speeds.
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Oliver T says:
January 8, 2015 at 7:30 pm
Just a couple of observations.
1, Average speed would go up over time, less people would slow down to observe.
2, Could be abused, one or more entries per person per hour/day/week/month.
3, Would be distracting and could cause additional accidents.
Overall very interesting, just shows how life is becoming a game.
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Whatzitmatter says:
March 17, 2015 at 7:20 pm
Congratulations on decreasing the average speed from 20mph to 15.5, so instead of a 20 foot stopping distance, you now have 13. And cyclists are passing you on the right, literally.
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Matheus Cezarotto says:
April 28, 2015 at 4:52 pm
Very nice!!
Gamification
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Hamza Mahjoub says:
May 29, 2015 at 7:48 pm
Surely it doesn’t work at night 😀
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MrEndzo says:
December 16, 2015 at 12:47 pm
The part where you give citation is not really fun.
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shmakme2 says:
December 18, 2015 at 10:33 pm
Trying to distract from #DieselGate are we VW? 😉
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unknown2day2 says:
February 22, 2016 at 5:12 am
Nice!!!
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John Hildebrand says:
June 15, 2016 at 6:13 am
Big Brother
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abhishek passi says:
July 18, 2016 at 6:12 am
Very Good initiative
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fhfffhfhffffhfhfourt says:
September 1, 2016 at 1:18 am
as soon as one of these shows up in my town, I’m going to be the only car photographed. If not that, then I’ll at least get a few hundred entries every day.
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DeathlyDiJ says:
November 2, 2016 at 7:43 pm
would be better to have it only pay people up to 20% of their own speeding tickets.
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Tom Walsh says:
November 20, 2016 at 8:44 pm
captions at 1:33, says “share ur pecs”
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Jani Nytonnimi says:
March 21, 2017 at 8:31 am
In Finland we pay 200€, lest neighbors would receive 100€, does not working here.
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